Learn how a well-written job advertisement can lead to better job candidates
If you’ve ever looked for a new job, you can probably attest to how important the job description is. After all, the job description is typically a potential employee’s first interaction with your company. A bad description could mean that that candidate may never take the next step towards completing an application.. On the other hand, a good job description can lead to more applicants, applicants with the skills your company needs, and more realistic expectations when the applicant lands a job with you. Here is some advice on what to include in your next job advertisement and what to avoid.
Things to Include:
A “Clean” and simple job title
Keep you job titles simple. Job Search sites use your job title to “index” job listings. Slang job titles like “Sales Rockstar” confuse the algorithms of these search sites and will lead to poor performance of your ads. Also, resist adding ancillary information such as “$1000 sign on bonus” or “Great Benefits Package” to your job titles. That information belongs in the body of the ad, not the title.
Conciseness
Time is your friend in telling a potential candidate about your company, the position, and the benefits. Lengthy job descriptions will lose the attention of your readers. Be concise. Avoid long sentences, bulleted lists, and complex terms and qualifications at all costs.
A compelling story
Would you rather read a list of 10 bullet points or a paragraph-long story? The same should be said about job descriptions. Job descriptions are a way for your company to tell a story about what to expect from the job, the problem you need help solving, what skills you’re looking for, and how you’ll help the candidate grow if they choose to have a career with you. Build out content that is compelling to job seekers and that makes them want to learn more.