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HireClick Blog

Guidance, Advice, and Best Practices

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Successful hiring starts with your careers website.

The digital recruitment landscape is ever changing.  The ecosystem is dominated by dozens of local and national job search sites.  Social media builds exposure for your job listings and influences how you are perceived as an employer. Enter job aggregators, review sites, employee referrals, and good old -fashioned foot traffic to your location… you have a complex web of options to consider when trying to get maximum exposure for your open job positions. 

When considering your options, you need to identify the common thread among ALL these options…. Your careers website.  Just as your corporate website looks to provide information, answer questions, extend support to it’s audience, and generate leads, your careers web site needs to do the same for the segment of your audience that is looking to work for your organization. Some job seeking visitors may be far enough down their process that they view and apply to an open position.  Far more of these coveted visitors, however, are simply looking to better understand whom you are as an employer, what it is like to work there, and inching towards a decision of whether to consider you as a future employer.

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It is critical to understand the value of these visitors. Perhaps they have noticed a job listing on a local or national job search website, a recent corporate social media post, or simply spoke to a friend who currently works for you.  Either way, they represent the segment of the jobseeker population this is most valuable to your ability to fill jobs with quality candidates. They are doing the research that you would hope every jobseeker would do when considering employment with your organization. If they apply for a position, they have made an informed decision, not only on the job in question… but on you as on employer.

Despite popular opinion, there is not a shortage of talent in your local community.  Rather, most employers have not made a compelling argument on why they are the employer of choice within your field.  Think about it… if you are looking to fill a job for a plumber, a business banker, or shift manager, you are looking for 1 quality candidate, not 100.  Yet, we as employers focus on how to get our jobs in font of thousands of jobseekers.  Your future success is more about telling a compelling story to a smaller, more qualified audience…. The visitors of your careers website.

HIRECLICK is an all in one hiring system that provides ALL clients with a beautiful, mobile friendly careers site.  It will host all your job listings and valuable information on why it is great to work for your organization.  HIRECLICK also submits your job listings to all the job search sites that matter and collects ALL your applications in to an easy to use employer dashboard.  Starting at only $99/mo, HIRECLICK will help you to tell your unique employer story, solve your hiring challenges, and save you valuable time and money.

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